Hmm … Mid Market …. two Dynamics products … SDK … customisation … programmers and high cost.

Best said by one of our reselling partners Partners:
“Why would I employ a programmer, to link two Dynamics products together. We target mid market customers. Writing a whole bunch of code is not an option, so the last thing we want is an SDK. I will stick with SmartConnects easy configuration, that I can also use for all my other integration needs. This way my consultants are only learning one tool and that is SmartConnect.”